How to Make YouTube Shorts Content Work for Your Business

11 things to keep in mind while creating YouTube Shorts Content

By LPS Brands

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The team from one of the world’s most visited websites has created YouTube Shorts, it’s a way of capitalizing on the trend for short-form vertical videos. This is in response to the rise of Instagram Reels and TikTok. With a maximum length of 60 seconds and various tools available to create your content – such as adding music from major labels, animated text, or changing speed – YouTube Shorts provide creators with a great way to complement their long-form content in order to attract more subscribers. What sets YouTube Shorts apart is its capacity to help convert viewers into followers for your channel – an essential move if you are serious about branding and creating content.

In addition to boosting your channel’s engagement, growing your subscribers, and showcasing your brand’s authenticity, YouTube Shorts is a great way to reach consumers with shorter attention spans. Just under 40% of businesses are already using short-form videos to market their product or service. If you wait much longer, you might fall behind. So, before you start creating YouTube Shorts, we gathered 10 things for you to keep in mind.

Shorts can be used to promote long-form content

Using YouTube’s short-form content to promote long-form content is one of the unique things about it: It allows you to promote your full-length videos without sending your audience to another site. To encourage viewers to watch more of your content, you can cut out snippets from existing YouTube videos and convert them into Shorts.

Long-form and short-form content in one platform

Over the course of a day, people watch different types of content. Therefore, YouTube provides both short-form and long-form content, so you can cater to the wants of your audience. In the future, YouTube could become the destination for all types of video content.

Easy way of repurposing your existing short-form-videos

If you already create short-form content, such as Reels or TikToks, it’s extremely easy to reuse the content as YouTube Shorts. If you’re not creating short-form content, YouTube Shorts is a good place to start, especially if YouTube is your primary channel.

Monetize on YouTube Shorts

If you’re a business owner or creator, you may be wondering how to generate income through YouTube Shorts. After all, many creators and brands use YouTube to increase their earnings. So good news, come early 2023, Shorts creators will be able to qualify for the Partner Program which could see them earning 45% of ad revenue. You can qualify for it if you have 1,000 subscribers and gain 10 million Shorts views in 90 days span. The potential of this program gives great incentive to focus your short-form video efforts on YouTube – it might just prove quite lucrative.

A way to promote your regular channel

Utilize YouTube Shorts to energize your channel. When you upload a Short, it gives viewers the chance to discover your content and potentially subscribe or provide engagement with your primary channel content. The subscribe button is seen on each post, making it easier for users who are intrigued by what they watch to take action. Posting Shorts also helps in keeping up with YouTube’s algorithm; your channel will gain more traction and participation, an element YouTube uses when deciding how often content is shown. This then gives way for more people to become exposed to your channel.

Showcase less polished videos

You don’t have to plan and polish every video destined for YouTube. Instead, give your audience a glimpse of what goes on behind the scenes of your channel, brand, and products and services. You will be able to build trust with your customers, subscribers, and viewers by doing so. It will also help you appeal to Gen-Z, who are driven by authenticity. Here are a few ways to get started with behind-the-scenes footage:

Company events
Product launches
Product updates or coming soon
Workplace updates, e.g., a renovation

People are well known to prefer suppliers whom they trust and establishing a human face through BTS is an effective way of cultivating a strong relationship with potential customers. A good illustration of this is Dental Digest: their short teaser review on a famous toothbrush line proved successful because it cleverly combined being snappy, engaging, relevant, and capturing the attention of the younger generation while also framing them as experts in their field.

Create Engagement on the fly

Your audience can engage with your brand on the fly with YouTube Shorts instead of having to watch a full-length video. It is also important to create snappy, short-form content to ensure your audience watches until the end, receives all of your messaging, and engages with your call-to-action since 5% of viewers stop watching videos after one minute.

Jump on trends

In 2021, the K-pop group BTS teamed up with YouTube and launched the Permission to Dance Challenge. For this challenge, people from all over the world have been asked to record and share a 15-second version of the band’s latest hit song. Lyor Cohen, YouTube’s Global Head of Music said: “We are excited to be partnering with them and contributing to spreading joy through their fan base on YouTube.”
The Shorts tool offered by YouTube offers brands and creators an opportunity to cash in on current trends such as dance moves or challenges that are currently trending in social media circles. Not all such challenges might work for all brands but staying on top of these video trends will help you make your company appear current and increase your chances of becoming popular.

Level up your user-generated content

In addition to being a straightforward format for asking for user-generated content (UGC), YouTube Shorts can be created by any user with a smartphone, anywhere in the world. To help expand your brand reach, you could send your new product to brand loyalists and ask them to create YouTube Shorts showcasing the unboxing experience.

Save Money

Creating YouTube Shorts is a budget-friendly video marketing technique. It can easily be produced with just a smartphone – no need to hire a creative agency or video production company. While Shorts should form part of your video social strategy, they shouldn’t take the place of your other content and campaigns. For example, you might use them to delight current customers, increase subscriptions or simply drive more engagement on YouTube.

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