How do you ace Instagram Reels Marketing?

By LPS Brands

January 20th, 2023

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In the world of social media, it’s easy to get lost in the noise. That’s why it’s even more important for brands to come up with clever strategies when it comes to reaching their audiences. One of the best available marketing tools from Instagram is Reels, it has a few key features that make it ideal for marketing purposes. For one, it’s integrated with Instagram Stories, which gives you the ability to reach a wider audience with your content. Additionally, Reels offers a variety of creative tools to help you create engaging and eye-catching videos and has become a powerful tool for anyone looking to reach new audiences and increase engagement.

Instagram Reels are a great way to organically acquire followers, particularly because they are being pushed as an alternative to TikTok. By leveraging their true potential, you could have your own Reels featured on the explore page, which is one of the main reasons brands prefer Instagram over other social platforms.

With a little effort and creativity, you can quickly grow your following and get your brand noticed on Instagram. So what are you waiting for? Start creating awesome Reels today with these 9 tips on how you can maximize your profits using this popular platform!

Be consistent

The key to acing Instagram Reels marketing is consistency and posting at the right times. The Instagram algorithm favors quantity over quality, so it’s important to post regularly. Using a social media content calendar can help you be consistent and avoid creative blocks.

Share your reels

If you want to ace Instagram Reels marketing, you need to put in the effort to share your Reels. This means you can promote your audience to check out your Reels by sharing them on your Story and having an inviting Call to Action (CTA) GIF. By doing this, you’re giving users the chance to connect with your content and potentially share it with their followers.

Avoid reel videos with watermarks

When creating Instagram Reel videos, avoid using videos with watermarks from other apps like TikTok. Ensure that your videos are formatted to the right size and resolution, and include stickers, emoji sliders, and other elements that give viewers the chance to interact with your content. Minimize the use of videos from Tiktok in your Reels.

Add Relevant and Trending Hashtags

Most businesses and influencers are not using hashtags correctly. If you want your content to trend, you need to be using the right hashtags. Hashtag research is essential to ensure you’re using popular, relevant hashtags. Secondly, use unique hashtags for each post. Don’t just copy and paste the same old ones every time. Never underestimate the power of a hashtag because it can help you stand out from the rest!

Use Trending Music

If you’re looking to get ahead in the world of Instagram Reels marketing, there are a few things you should keep in mind. First and foremost, the music you choose for your Reels can set the tone for the entire video and play a crucial role in its success. Opt for popular songs that fit well with your video content, making sure that the tunes aren’t too abrupt and that they’ll be recognizable to viewers. Also, consider using original audio recordings if you have some professional-sounding music to share.

Grab Attention Immediately

Instagram Reels are a great way to grab the attention of your audience and stand out from the crowd. In order to make the most of your Reels, you need to ensure that your content is attention-grabbing and engaging.

Some tips to make sure your Reels are effective:

-Keep your videos short and sweet. No one wants to watch a lengthy reel. 3-5 seconds is all you need to grab the viewer’s attention.

– Make use of creative editing techniques and add some funk to your videos. This will help them stand out and be more memorable.

-Research what types of content perform well on Reels and tailor your own accordingly. This will help ensure that your videos are being seen by as many people as possible.

Share Behind the Scenes (BTS) content

When it comes to marketing your business on Instagram Reels, one of the best things you can do is give your audience a behind-the-scenes look at what goes into running your business. People love insider content because it makes them feel like they really know your company. ls is a great place to show the story behind your brand and connect with your audience. Take them through the process of launching your next product or the next marketing campaign idea, or even a website update. You could have a fun clip about your employees taking on a dance challenge or just pranks at the office. Keep it light and people-focused, and you’ll be sure to engage your audience in a way that builds loyalty and trust.

For example, leading fashion brand Dior often showcases its products along with reels that show how the product came to life. The entire sketching and designing process is compressed and portrayed in a short clip to give viewers a delightful insight into the brand.

Use Humor

As a brand, you may be tempted to make content only around your business, but remember Reels should be light and entertaining. There is no better way than humor to get more views and drive engagement. As I said, Reels are people-focused, and you can use your team to come up with humorous content that may not even be related to your core business. Your team is a great resource for coming up with funny ideas for your Reels. Brainstorm with them to come up with concepts that will get people laughing. You can even look for inspiration from other brands on how they use humor in their Reels marketing. Don’t be afraid to experiment with different types of humor until you find what works best for your brand. And keep in mind that what might be funny to one person might not be funny to another, so don’t take yourself too seriously – just have fun with it!

Stay with The Trend

As the saying goes, “If you can’t beat ’em, join ’em.” And that’s exactly what brands need to do when it comes to staying on top of trends. Trends are a great way to use an already popular theme and create awareness for your brand. However, viral trends have a short shelf life, and you have to continually stay on the Trend watch to strike it when it is gaining popularity.

One way to do this is to take a look at TikTok for possible trends that are gaining traction. Most of these viral trends tend to start with videos by individual creators, but once celebrities jump on them, their reach amplifies. Hop onto these trends whenever you can because when you immerse your brand in an existing trend, your audience will receive a sense of understanding from your end and they will feel that you get their values, aesthetics, and sense of humor.


Instagram Reels are one of the best things to post on Instagram because they are casual, lighthearted, and fun. You can also include a call-to-action (CTA) in your Reel, which can lead viewers right to your website or online store. When creating content for Reels, it’s important to stay relevant to your brand and offer helpful information instead of selling a product or service. Community building is essential for success on Instagram in 2023. By creating loyal fans who believe in your mission, you’ll be able to better achieve your business goals.

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