Dabur- Fruitamin
Brief
Dabur wanted to raise awareness for their new product, Fruitamin, among women aged 15-25 in the UAE and KSA. They required a campaign that would effectively connect with this young, beauty-focused audience across desktop and mobile devices. With a timeline of 3 months, the brand aimed to achieve maximum visibility while optimizing cost per view (CPV) for efficient awareness generation.
We make an impact through our work
The launch was announced through a vibrant music video created in a short-form vertical format, tailored specifically for TikTok and Instagram. These platforms were chosen to maximize reach and engagement with the target audience. Our innovative use of a music video and strategic focus on the platforms successfully amplified awareness of Dabur Fruitamins' new hair mask. The campaign resonated with the audience, creating buzz and driving significant interest in the product.
IMPRESSIONS
VIEWS
CPV
" I am happy with the transparency and the details they describe for all of their Funds. I recommended the Service for investors that understand long term investing and are okay with the illiquidity. "
Jone Doe
Developer