ADIB - Amwali

The Brief

Introducing the banking experience tailored for the next generation: Amwali by ADIB—a dynamic fusion of savings and card functionality, redefining financial horizons. LPS was entrusted with the transformative task of reimagining the ADIB (Amwali) brand for a unique demographic—the culturally-rooted yet forward-thinking Gen Z.

The Result

We make an impact through our work

Navigating the intersection of social connections and financial aspirations, we communicated fluently in the language and styles consumed by GenZ audiences, through a central creative motif resonating across platforms. Our approach hinged on relatability, partnering with creators that held sway over their following. Our vision encompasses nurturing Amwali as an aspirational social community—one where inclusion holds paramount importance. Blending humour and insight in our creative pieces, we kept audiences interested in the content and had them coming back for more.

Testimonial