Abbott

The Brief

Abbott, a global healthcare company, needed to increase awareness and website traffic to promote the trials and purchase of FreeStyle Libre 2, a real-time wearable glucose monitor.

The Result

We make an impact through our work

In this campaign, we targeting diabetes patients and caregivers through interest-based targeting. We produced and developed assets end-to-end, leveraging our in-house Creative and Production capabilities to create IAB banners. With the brand's sharp focus in the region, we served two sets of creatives in Arabic in seven different sizes for mobile and desktops. The campaign saw a significant rise in impressions and clicks to the websites, giving diabetes patients an opportunity to live life to the fullest.

Testimonial