In the realm of social media, our leading protagonist was inevitably the brand’s product and services. Profile grids filled with statics, animations, and videos highlighting the benefits of our products and services. However, once TikTok emerged, a platform that features people, a platform where trends are made for the people, and by the people, we knew that a casting change was required. Our products and services were now our story, and our leading protagonists were the people.
You might think: People! That’s enough. But you’re in for a surprise. After establishing the baseline for the content to produce on TikTok, another imperative factor to consider is to make sure your ad does NOT stand out. That’s right, you heard me. For the longest time, our ads had to always stand out, be unique. TikTok has changed the rules regarding this. Since this is a platform for the people and most importantly by the people, the brand needs to belong in the platform and follow the native communication trends the users always use.
If a TikTok user logs on to TikTok, their ultimate goal is to watch content. Getting interrupted by what is clearly an advertisement makes our user reluctant to continue watching the video as it feels very forced and the format sticks out. On the other hand, doing a video that is completely in the native form of TikTok gives us the attention span that the user usually provides to other content pieces on the platform and an opportunity for the brand to get the messaging out there.
Hence, the real question is: What does it take to create that type of content and operationally managing it?
Creating the perfect TikTok ad requires thinking about a lot of aspects. However, it’s important to approach this native content with a strategic plan in order to set yourself up for success.
TikTok is a vast platform with a wide range of content and users. To help the brand stand out and differentiate it, it’s helpful to develop a niche or specialty within the platform. This could be in a specific industry, such as fashion or beauty, or a specific type of content, such as comedy or music. Once you have established the brand’s niche on TikTok, you have access to all the communication trends belonging to that niche that you can extract content ideas from. Those are usually in the form of trends.
TikTok’s algorithms play a significant role in how content is promoted and distributed on the platform. To be successful as a TikTok agency, it’s important to have a strong understanding of how these algorithms work and how to optimize content for them. This includes understanding what types of content tend to perform well, as well as how to use hashtags and other tactics to increase visibility. Another aspect of a video performing well on TikTok is paying close attention to the audio you are using. Just like hashtags, audio tags on TikTok are a way to measure a trend’s strength and its insights. Creating a video using a popular audio tag that is standing strong with thousands to millions of videos utilizing it, helps the brand to jump on the band wagon and gives it an organic edge.
Building relationships with TikTok creators and influencers is an important part of running a successful TikTok agency. These relationships can help you secure partnerships and collaborations, as well as gain valuable insights into the platform and its users. More importantly, if a brand is to have a TikTok page with relative video content, there is a need for human presence in those videos which can be provided by creators on TikTok. Talents who are already on the platform and understand the user generated content a brand needs to push out in order to seem very natural, organic, and native to the platform.
TikTok is a rapidly evolving platform, giving birth to new trends. Moreover, as a platform there are always new features and updates being introduced all the time. To be successful as a TikTok agency, it’s important to stay up-to-date with these changes and learn how to effectively incorporate them into your strategies and your content. TikTok trends are shooting stars, swiftly appearing and replaced with a new batch of trends that are currently popular. Therefore, it is imperative to allocate a resource clocking those trends and identifying them to the content creation team in order to move quick, and produce a content piece that relates to the trend.
Establishing a strong brand is crucial for any business, and it’s especially important for a TikTok agency. This includes developing a unique visual identity, as well as a consistent voice and messaging across all of your content. It is true, trends are very important and jumping on the band wagon is essential. But as TikTok grows in relevance to brands, virality is not as achievable as it once was for a business account. Therefore, making sure that you create a brand identity and personality within those videos all the while implementing the communication trends of their niche is very important. Accompanied with ads and boosting, this content has no limits!
As a TikTok agency, you’ll likely be working with a variety of clients with different needs and goals. To be successful, it’s important to offer a range of services that can meet these needs. This might include things like content creation, influencer marketing, account management, and community management. Posting on TikTok is trickier than other platforms as well. On other social media platforms, it is easy to schedule posts automatically, however on TikTok that is not possible yet. Therefore, having a resource dedicated to posting and community management might prove to be very useful. One of the other services a good TikTok agency should provide is music production. TikTok is a platform where music is highlighted very often and is the medium of most trends. Why not start a trend of our own? In addition, having a team of content creators and video producers that can turn around TikToks very quickly is imperative. Those trends won’t stay trends forever, therefore, a quick turn around is important to catch up.
In conclusion, TikTok as a platform for brands is ever evolving and we are yet to discover new ways a brand can showcase its personality on it. So stay vigilant and always up to date, because it’s only getting bigger from here.
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We are a platform focussed agency with expertise in creating and managing native social media mandates, and appeal to a diverse set of audience in order to convey vour brand story in a new age media format