What It Takes to Be a Successful TikTok Agency

What It Takes to Be a Successful TikTok Agency

by Hamza Al Salim, LPS Brands

In social media, our leading protagonist was inevitably the brand’s product and services. Profile grids filled with statics, animations, and videos highlighting the benefits of our products and services. However, once TikTok emerged, a platform that features people, where trends are made for the people and by the people, we knew that a casting change was needed. Our products and services were now our stories, and our leading protagonists were the people. 

You might think, “People! That’s enough.” but you’re in for a surprise. After establishing the baseline for the content to produce on TikTok, another imperative factor to consider is to make sure your ad does NOT stand out. That’s right, you heard me. Our ads always stood out and were unique for the longest time. TikTok has changed the rules regarding this. Since this is a platform for the people and, most importantly, by the people, the brand needs to belong to the platform and follow the native communication trends the users always use. 

 If a TikTok user logs on to TikTok, their ultimate goal is to watch content. Getting interrupted by an advertisement makes our users reluctant to continue watching the video as it feels very forced, and the format sticks out. On the other hand, doing a video entirely in the native form of TikTok gives us the attention span that the user usually provides to other content pieces on the platform and an opportunity for the brand to get the messaging out there. 

Hence, the real question is: What does it take to create that type of content and operationally manage it?  

 Several aspects must be considered while creating the perfect TikTok ad. However, it’s essential to approach this native content with a strategic plan to set yourself up for success.  

I.                Develop a Niche 

TikTok is a vast platform with a wide range of content and users. To help the brand be different, developing a niche or specialty within the platform is helpful. It could be in a specific industry (like fashion or beauty) or a specific type of content (like comedy or music). Once you have established the brand’s niche on TikTok, you have access to all the communication trends belonging to that niche. You can extract your content ideas from here. These ideas are usually posted in the form of trends. 

II.             Understand TikTok’s algorithms 

TikTok’s algorithms significantly influence how content is promoted and distributed on the platform. To be successful as a TikTok agency, you need to develop a strong understanding of how these algorithms work and how to optimize content for them. This understanding extends to learning about the types of content that tend to perform well, using hashtags optimally, and mastering other tactics to increase visibility. Another aspect of a video performing well on TikTok is paying close attention to the audio you are using. Like hashtags, audio tags on TikTok are a way to measure a trend’s strength and insights. Creating a video using a popular audio tag, which is used extensively across millions of videos, helps the brand jump on the bandwagon and gives it an organic edge.   

III.           Build relationships 

Building relationships with TikTok creators and influencers is essential to running a successful TikTok agency. These relationships can help you secure partnerships and collaborations and gain valuable insights into the platform and its users. More importantly, if a brand is to have a TikTok page with relatable video content, there is a need for human presence in those videos, which creators can provide on TikTok. Talents already on the platform understand the user-generated content a brand needs to push out to seem natural, organic, and native to the platform. 

IV.            Stay up-to-date 

 TikTok is a rapidly evolving platform, giving birth to new trends. Moreover, new features and updates are constantly being introduced as a platform. To succeed as a TikTok agency, you must stay updated with these changes and learn to incorporate them effectively into your strategies and content. TikTok trends are shooting stars, swiftly appearing and replaced with a new batch of currently popular trends. Therefore, it is imperative to allocate a resource, clocking those trends and identifying them to the content creation team to move quickly and produce a content piece that relates to the trend.   

V.              Create a strong brand 

 Establishing a strong brand is crucial for any business, especially for a TikTok agency. Strengthening your brand requires you to develop a unique visual identity, a consistent voice, and messaging across your content. Trends are indeed significant and jumping on the bandwagon is essential. But as TikTok grows in relevance to brands, virality is only achievable if it once was for a business account. Therefore, ensuring that you create a brand identity and personality within those videos while implementing the communication trends of their niche is very important. Accompanied by ads and boosting, this content has no limits!

VI.           Offer a range of services 

As a TikTok agency, you’ll likely work with various clients with different needs and goals. To succeed, offer a range of services that can meet these needs. Include content creation, influencer marketing, account management, and community management among your services. Posting on TikTok is trickier than on other platforms as well. On other social media platforms, it is easy to schedule posts automatically. On TikTok, that is yet to be possible. Therefore, having a resource dedicated to posting and community management is very useful. One of the other services an excellent TikTok agency should provide is music production. TikTok is a platform where music is highlighted frequently and is the medium of most trends. Why not start a trend of our own? In addition, having a team of content creators and video producers that can turn around TikToks very quickly is imperative. Those trends won’t stay trends forever. Therefore, a quick turnaround is essential to catch up. 

In conclusion, TikTok as a platform for brands is ever-evolving, and we are yet to discover new ways a brand can showcase its personality. So, stay vigilant and always up to date because it’s only getting bigger from here.

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