HOW TO CREATE A TIKTOK BUSINESS ACCOUNT?

By YARA BASHA

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Have you ever considered creating your TikTok business account and starting your community?

This blog will guide you through the steps to create your business account on TikTok and help you understand more about it.

UNDERSTANDING TIKTOK

What’s TikTok?
TikTok is a well know social media platform used to share 15 to 60-second videos,
where you can create, edit, and share your videos on the app without the need for any outer video editing software. Videos created on TikTok can also be shared on other social media channels.

From lip-syncing over trendy content to creating original content that showcases one’s talent TikTok has also already collected over 1 billion active users, so unsurprisingly, businesses of all types and sizes have evolved to include a TikTok platform in their marketing strategy.

For example, Netflix has over 26 million followers on TikTok and many fans who engage and promote its content.
Netflix uses TikTok to promote releases, behind-the-scenes content, and exclusive interviews with the actors, always in a very light and fun way.

This makes the audience feel special when accessing unique content on the platform.
In addition, Netflix’s profile on TikTok bets on quick games with the public and fun cuts from their exclusive series to increase engagement and organic sharing of its content.

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GET YOUR TIKTOK BUSINESS ACCOUNT IN SIX STEPS

 These steps will enable you to start your TikTok business account in less than 3 minutes.
You will see that creating an account on TikTok is a piece of cake.
A TikTok business account gives you access to all the statistics you need.
 It helps you explore your audience, recognize the type of videos clicked with your followers, and control your TikTok account, videos, and more. 

Step One: Download the TikTok app.

Step Two: Sign-Up.

Step Three: Enter your email address and click next.

Step Four: Create a username and password. 

Step Five: Complete your profile information. 

And finally: Click Finish. It’s that simple.

Here you go. Now you have a TikTok Business account.

SWITCH A PRIVATE ACCOUNT TO A TIKTOK BUSINESS ACCOUNT

If you still need to think about whether to create a TikTok business account or not, let us tell you that starting a business TikTok account is FREE!

 Follow these steps to switch your private account to a business one: 

  1. Log in to your private account.
  2. Click on the profile tab to enter your profile.
  3. Hit the first three dots.
  4. Select “Manage Account.”
  5. Click “Switch to a business account.”

COMPARING A TIKTOK BUSINESS ACCOUNT WITH PRIVATE ACCOUNTS

With TikTok’s business account, companies and brands increase their chances of being seen, strengthen their brand image, connect with their target audience, achieve their goals, and many other objectives. Having a business account on TikTok will help you in three main points:
  1. Adding a link to your profile
  2. Accessing digital metrics
  3. Messaging Automation
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FIND OUT MORE ABOUT TIKTOK ADS

TikTok Ads make it easier for brands to start advertising on the TikTok app, as they include guidance on the numerous solutions they offer, including:

1-TikTok for Business Introduction  

2-Best Practices  

3-Creative Exchange 

4-TikTokShop

EXPLORE BUSINESS ACCOUNT STATISTICS

To check your statistics, please follow these steps:

 1-Go to «Settings and Privacy»

 2- Select «Business Center»

 3-Choose «Statistics»

You can view different elements in the statistics tab, including your account tracking, most viewed videos, profile views, and necessary demographic data.

You will also see the results for every posted content, traffic source, and activity on the platform. 

Unlike TikTok Business accounts, private TikTok accounts do not have these features.

Suppose you are a business owner or a digital marketing guru; in that case, your best choice is to go with the TikTok Business account for a better reach to your potential clients and more views.

USE TIKTOK FOR BUISNESS

TikTok for business sounds incredible, but is it suitable for all businesses? Every company has much to achieve from TikTok, as it is among the leading apps for consumer spending. Active TikTok users spent $2.3 billion in 2021, an increase of 77% over the $1.3 billion scored in 2020, while consumer spending hit $824 million in the last quarter of 2021. TikTok also offers brands three significant benefits: Huge Exposure Potential, Brands Authentic look on TikTok, and unlimited access to Influencers. Big brands with even bigger marketing budgets rapidly made TikTok their safe space. Companies like Coca-Cola, Google, and Sony have already effectively partnered with popular TikTok influencers to promote brand awareness and drive reorganization. Click Here!

LAST WORD

Regardless of your type of business, TikTok always has something to offer for everyone, from large enterprises to small ones.

It is not only an app for GEN-Z to kill time; bit is also a safe marketing space for you to express the message behind your brand in an entertaining manner.

Create your own TikTok business account now and start your journey!

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