The Future of Social Media: Innovations and Trends in the Agency 360 Landscape.
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As new technologies and platforms emerge, agencies in the 360 space are adapting to stay ahead of the curve. Join me in this blog, as I explore the trends and innovations that are shaping today’s agency landscape.
To start with, the first trend that has been gaining momentum rapidly is the use of Augmented Reality (AR) and Virtual Reality (VR) in social media campaigns, which have witnessed notable interest from brands in the make-up and Real Estate industries, be it in the form of interactive AR filters or immersive informative VR tours.
Another trend that has buzzing the industry for some time now is Influencer Marketing. With the shift in focus to creating authentic and relatable content, brands & agencies have been putting efforts to integrate influencers in their marketing campaigns by forming more collaborations and investing in sponsored content.
To start with, the first trend that has been gaining momentum rapidly is the use of Augmented Reality (AR) and Virtual Reality (VR) in social media campaigns, which have witnessed notable interest from brands in the make-up and Real Estate industries, be it in the form of interactive AR filters or immersive informative VR tours.
Another trend that has buzzing the industry for some time now is Influencer Marketing. With the shift in focus to creating authentic and relatable content, brands & agencies have been putting efforts to integrate influencers in their marketing campaigns by forming more collaborations and investing in sponsored content.
An innovation that’s gaining traction nowadays is Artificial Intelligence.
AI has changed the game in the industry by bringing up efficiency and effectively producing work that saves agencies hours of data research and content creation.
One interesting aspect of AI is enhancing performance marketing by understanding the online behavior and suggesting relevant actions to hyper-target digital ads.
Agencies are now looking for ways to leverage these new platforms to connect with their audiences and stay relevant in the ever-changing social media landscape. The future seems to be promising with more exciting innovations and trends coming on board, where agencies will continue to identify opportunities to grow and adapt to the ever-evolving social media world.
Agencies are now looking for ways to leverage these new platforms to connect with their audiences and stay relevant in the ever-changing social media landscape. The future seems to be promising with more exciting innovations and trends coming on board, where agencies will continue to identify opportunities to grow and adapt to the ever-evolving social media world.
- - Ahmad Yaseen
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