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Taste of Ramadan for Gourmet Gulf

A total of 47 influencers/ micro influencers and content creators covered the campaign with a total reach of 1.6 million audience/ engagement of 41K. Further, a total of 167 bookings were impacted for Azkadenya through the campaign with a brand campaign ROI of 169%.

Gourmet Gulf, the F&B division of Majid Al FuttaimGroup, wanted to  invigorate brand preference for Azkadenya and Texas DeBrazil in UAE and Saudi Arabia. This was planned in the crucial time of Ramadanwhere the F&B sector is highly competitive with attractive Ramadanpromotions.LPS Brands was assigned the mandate of increasing brand recall/preference  for the 2 brands and creating awareness for its ramadan iftarplans, in UAE & Saudi Arabia. LPS brands team deduced that an entire kitchento table experience for the 2 brands as an urban Arabic kitchen and as a casualdining brazillian churrascaria concept respectively, had to be highlightedrather than these brands, being a ‘perfect food on plate’ campaign. The teamdived into its extensive network of influencers/ micro influencers and designedan outreach program.

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