ourwork

Labor of Love for Du ®

The campaign was conducted in 8 labour camps touching more than 10000 on-ground consumers with the video content achieving virality among social media channels.

DU ® was looking to add a storytelling dimension to its brand motto ‘Add life to life’ among its core customers during Ramadan. LPS brands along with on-ground partners, developed an integrated brand property of giving back to the deserving, called ‘Labour of Love’. We successfully conceptualized a campaign for showing popular movies in a complete ‘home away from home’ cinema experience; among Du ® target audience in various work camps in UAE – Dubai & Abu Dhabi. As part of the campaign, we also created video stories of happiness & joy among the audience during the experience.

CONTACT.
Let us tell your story!
Fill in your details and we’ll give you a buzz

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Homepage

THE PEAR STORY

About us

Services

Our Work

Grow ME

TikTok Rooms

LPS CHANNELS

THE PEARFECT WORD

CONTACT

Blogs

Contact us