His & Hers Campaign
His & Hers Campaign
The primary objective of the influencer campaign was to generate awareness and drive traffic to
His & Hers online stores across UAE & KSA.
HOW DID WE DO THIS?
We conducted an Instagram influencer marketing campaign with handpicked influencers from the UAE and KSA,
Each influencer received a distinctive discount to offer their followers.
They were required to share a story and a single IG reel, presenting their user experience with the application and the products they purchased.
ANFAL – UAE INFLUENCER
Instagram Reels
MARIAM GEORGE
Instagram Reels
KEY LEARNINGS
Increased Brand Awareness
The influencer campaign successfully generated a significant increase in brand awareness with the campaign delivering more than 360K+ Organic views
Engagement and
Reach
The Instagram Reels received high levels of engagement from the target audience with the campaign delivery, we had received a total of 27K+ Organic engagement (both reels and stories)
User Generated
Content
We had partnered with 4 influencers and delivered a total of 4 IG reels, 4 IG stories and 1 TikTok.
Most Engaging
Content
Our best performing organic content was the reel that was posted by Mariam George with a total engagement of 21K+ and reached 249K+ accounts
