His & Hers Campaign

The primary objective of the influencer campaign was to generate awareness and drive traffic to
His & Hers online stores across UAE & KSA. ​

HOW DID WE DO THIS?​

We conducted an Instagram influencer marketing campaign with handpicked influencers from the UAE and KSA,​

Each influencer received a distinctive discount to offer their followers.​

They were required to share a story and a single IG reel, presenting their user experience with the application and the products they purchased.​

ANFAL – UAE INFLUENCER

Instagram Reels​ - 31,259​ Views

MARIAM GEORGE​ – UAE INFLUENCER

Instagram Reels​ - 268,881 Views

KEY LEARNINGS

Increased Brand Awareness

The influencer campaign successfully generated a significant increase in brand awareness with the campaign delivering more than 360K+ Organic views ​

Engagement and
Reach

The Instagram Reels received high levels of engagement from the target audience with the campaign delivery, we had received a total of 27K+ Organic engagement (both reels and stories)​

User Generated
Content

We had partnered with 4 influencers and delivered a total of 4 IG reels, 4 IG stories and 1 TikTok.​

Most Engaging
Content

Our best performing organic content was the reel that was posted by Mariam George  with a total engagement of 21K+ and reached 249K+ accounts