Crowne Plaza is a market leader in full service, upscale hotels in UAE. Most notable being the Crowne Plaza, Sheikh Zayed Road. Of late, the property found it challenging to keep up customer retention owing to increased competition and lack of equity for its F&B brands.LPS brands was enlisted with the task of rejuvenating communications for the F&B properties at the hotel.We came up with the idea of ‘Kitchens of Dubai’ – a combination of video content + media/ influencer event property; for Chamas, Al Fresco & Sakura. The concept included creating video stories of the kitchen to table journey of the star dishes in the restaurants; and building an intimate event for media/ influencers with the head chef at each of the restaurant.