Gourmet Gulf, the F&B division of Majid Al FuttaimGroup, wanted to invigorate brand preference for Azkadenya and Texas DeBrazil in UAE and Saudi Arabia. This was planned in the crucial time of Ramadanwhere the F&B sector is highly competitive with attractive Ramadanpromotions.LPS Brands was assigned the mandate of increasing brand recall/preference for the 2 brands and creating awareness for its ramadan iftarplans, in UAE & Saudi Arabia. LPS brands team deduced that an entire kitchento table experience for the 2 brands as an urban Arabic kitchen and as a casualdining brazillian churrascaria concept respectively, had to be highlightedrather than these brands, being a ‘perfect food on plate’ campaign. The teamdived into its extensive network of influencers/ micro influencers and designedan outreach program.
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