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Introducing Food Trucks to UAE for Al Mulla Group

Al Mulla F&B had a 100% sold out inventory of food truck packages and a pipeline of orders till the next 18 months. Further, through the social media & influencer campaign, 280000+ social media impressions and 12 quality media articles including cover stories, were generated.

Food trucks are a visible fixture in the UAE social scene  currently. However in Late 2016, Al Mulla F&B division had decided to introduce the concept in UAE.LPS brands was assigned the exciting task oto launch the first food truck platform in the Middle East - to attract first time entrepreneurs and established F&B brands towards food trucks as a go-to market channelWe designed the brand, created social media content and generated Pre Launch Interest through ATL media coverage and launched the platform with an exclusive food trek program, for leading food media/ influencers. We also conducted the weekly Roundup Food Truck event with 100% soldout spaces.

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