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Bringing Superchix® to Dubai

SUPERCHIX is a chicken sandwich brand from Texas, USA. However, brand hadn’t been able to stand out among the highly competitive QSR burgers landscape of UAE. LPS Brands was assigned with the mandate to grow the brand community for the brand in UAE and build a captive customer base which converts during store visits.We focused on the central message of ‘Chicken, Fries, People’ to set the positioning in the minds of consumers. We combined great content with the out reach of (micro) influencers through a ambassador program, giveaways & outlet reviews. We used geo targeted ads to convert engaged audience base.

SUPERCHIX is a chicken sandwich brand from Texas, USA. However, brand hadn’t been able to stand out among the highly competitive QSR burgers landscape of UAE. LPS Brands was assigned with the mandate to grow the brand community for the brand in UAE and build a captive customer base which converts during store visits.We focused on the central message of ‘Chicken, Fries, People’ to set the positioning in the minds of consumers. We combined great content with the out reach of (micro) influencers through a ambassador program, giveaways & outlet reviews. We used geo targeted ads to convert engaged audience base.

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