How to Make YouTube Shorts Content Work for Your Business

By Nour Chahine

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It All Starts with an Idea

The consumption habits of internet users are changing as time changes. People want to ingest more content in a shorter amount of time. TikTok, Instagram Reels, and YouTube Shorts content have emerged in response to this demand. Just under a year later, in March 2021, the Shorts beta was fully launched in the United States, quickly besting 6.5 billion daily views. By July 2021, the team behind one of the world’s largest websites will have jumped on the short-form video bandwagon with YouTube Shorts, formally announced worldwide in over 100 countries. These 15-60 second videos are intended to entertain audiences while also assisting brands and creators in driving engagement. You can incorporate them into your content marketing campaign to help your company grow faster.

Getting Started is the Key to Moving Ahead

YouTube Shorts are short, vertical videos created with a smartphone and posted online directly to YouTube from the YouTube app, like Stories. They are short-form videos that can last up to 60 seconds and help capture the viewer’s attention more quickly and conveniently. Shorts are available globally, and any content producer can use them to increase organic reach and YouTube channel engagement. YouTube Shorts also offers its audio library to creators, allowing them to add an audio clip or song for personal, marketable, and entertainment purposes.

Think Bigger Than You Are

YouTube Shorts content can help brands engage with their customers more deeply and raise brand awareness. It’s time to shake things up a little. Furthermore, because YouTube Shorts is a mobile-first feature, you can reach a wider audience with content other than traditional horizontal, long-form video. It has received billions of average daily views since its inception. People enjoy and watch YouTube Shorts. If your brand already has a YouTube presence, consider incorporating micro-vertical video content into your YouTube marketing strategy. Of course, if a new potential client discovers your brand through Shorts and subscribes, they are automatically subscribed to your long-form content. As a result, you now have a new way to boost your channel subscriptions. Isn’t it a win-win situation?

Wealth Favors those Who Push Boundaries

The YouTube Shorts Fund is a $100 million fund established to reward creators for their commitment to creating quality YouTube Shorts content. Every month, YouTube contacts thousands of creators to inform them that they are eligible for the YouTube Shorts Fund.

Words Can Empower, But Initiative Brings Transition

  • You don’t need many facilities: A laptop or desktop computer is not required. Get your smartphone and start!
  • You can create user-friendly YouTube shorts content: Focus on providing viewers with easy-to-digest content they can consume while on the go.
  • Simplicity and user-friendliness: Upload various videos simultaneously and add captions.
  • Major potential viewers: YouTube has 774.6 million active iPhone and iPad users.

The Very First Step Is to Declare That You Can

  • Create custom YouTube shorts content that helps connect with your audience in ways that marketing strategy does not.
  • Appeal to a younger demographic that prefers shorter visual content over longer ones.
  • Use fun, engaging videos to promote your brand.
  • Reach out to a large community and establish a following early on to boost brand exposure.

What Benefits People Benefits Business

Because TikTok has a highly specialized base of users of millennial customers, some brands, such as B2B companies, may need help gaining traction there. While YouTube is popular among young adults, its content is so diverse that it attracts people of all ages, countries, industries, and niches. YouTube Shorts content is available for everyone. More brands will be able to engage with audience members from a much broader range of audience targets! Thanks to Shorts. A B2B brand, for example, may need help to connect with Gen Z consumers on TikTok, but they may be able to connect with clients looking to market their YouTube Shorts content. Similarly, if you reach older people, such as Gen X, your short-form content on YouTube may receive more involvement than TikTok.

It's Time to Get on If You Feel Too Confident

At LPS-Brands, and as a social media marketing agency, we’re starting to dig deeper into the platform to provide data-driven strategies for winning with this shiny new layout. And here’s what we’ve discovered thus far: Professional graphic styling and video creation can significantly improve your brand’s communication, making your company appear more extensive and credible, making it easier for you to acquire and retain customers. This is the simplest way for small companies without proper marketing support to incorporate high-quality media effects into their marketing communications.

Humanize your brand Stories with us

We are the odd ones. The ones that stand out. We are storytellers and creators of edgy, impactful, and trendsetting content. We help brands define their presence in a noise-infected market. We don’t just claim 360 degrees of expertise; we are experts at traditional mediums, be it your old school web development, web designing, branding and masters at New Age Services such as tiktok marketing, snapchat marketing, instagram marketing and much more. We’ve got the craft of the Gen X with the execution powers of the Gen Z.

We are a digital marketing agency built for the new age – platforms 2.0, a new breed of creators and formats. We are LPS The Le Pear Society.


We’ve been blessed to work with the best of clients! Working with every sector imaginable, tech, F&B,
fashion, fitness, hospitality and so on!
Caribou Coffee - Branding Agency Client
Zayn n Myza - eCommerce Marketing Client Dubai
SONY - Short Videos Maker Client Dubai


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