If your brand/ business were a human, how would it speak?
First, in English and in Arabic for the Middle East!
Second, all the post captions should be in the same voice and tone of your brand/ business.
To put it simply, voice is the character of your brand and evergreen. Tone is how this character is expressed to different audience and how it responds to different situations/ people.
How do you build the voice and tone of your brand/ business? We have compiled a worksheet which will guide you to the voice and tone of your brand.
Download the template to arrive at the voice/ tone of your brand and because you are as passionate as we are, about social media; here is a bonus example done by us for one of our client brands.Download Free Template
If you have any further queries or would like us to evaluate your social media profile in UAE or the Middle East, reach out to us here