CONTEXT: To grow business organically among the socially savvy Middle East/ Arab audience and tourists to Dubai; to position Siraj as a premium restaurant serving Emirati and Levantine dishes
SERVICES: 360 Social Click here to know more
ACTION: We utilized the positive equity and the following of its founder – Heba Rumhein and linked it to the business metrics for Siraj
RESULT: Grew the Siraj page to a 51K follower strong page on Instagram and 20K fan page on Facebook with engagement growing at a rate of 9% month on month. Nearly 35% of all online reservations are driven through the social channels of Siraj.