CROWNE PLAZA

CROWNE PLAZA

Chamas Churrascaria & Bar, Sakura, Al Fresco, Oscar’s Vine Society

CONTEXT: To break from the clutter of food-on-plate social communications and encourage the audience to build deeper connections with its food brands.

Services: Video Storytellers, Influencers Click here to know more

ACTION: Built engaging video stories of the chef, preparation techniques, ingredients, Kitchens. Combined a strategy of influencer marketing , paid social media and organic publishing. These video stories were published by the hottest social influencers and food bloggers in the Middle East.

RESULT: We featured Chamas Grill & Churrascaria, Al Fresco and Sakura in a series of 7 short video stories with an overall viewership of 1.2 Million across youtube, facebook and instagram.

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