CONTEXT: To break from the clutter of food-on-plate social communications and encourage the audience to build deeper connections with its food brands.
Services: Video Storytellers, Influencers Click here to know more
ACTION: Built engaging video stories of the chef, preparation techniques, ingredients, Kitchens. Combined a strategy of influencer marketing , paid social media and organic publishing. These video stories were published by the hottest social influencers and food bloggers in the Middle East.
RESULT: We featured Chamas Grill & Churrascaria, Al Fresco and Sakura in a series of 7 short video stories with an overall viewership of 1.2 Million across youtube, facebook and instagram.